Why 1,200 Digital Jurors Are Better Than Human Ones, With Robert Hirschhorn And Lisa Blue

Episode 3

09/08/25

Why 1,200 Digital Jurors Are Better than Human Ones, with Robert Hirschhorn and Lisa Blue

Artificial intelligence is revolutionizing jury selection. Robert Hirschhorn and Lisa Blue – longtime friends and frequent collaborators – explain how. Robert and Lisa, legendary jury consultants, focus the discussion on VerdictHub, an AI-driven survey platform that Robert founded and that Lisa uses. “You get basically 1,200 digital jurors giving you feedback for $3,000,” Robert says, adding that the platform “looks at all the comments and synthesizes it down to the most important, most relevant, most meaningful.” He and Lisa reveal to host Charla Aldous why they believe that traditional jury questionnaires may now hurt plaintiffs more than help them and how AI can provide insights once reserved for expensive focus groups at a fraction of the cost.